Win More New Sales with AI: Strategies for Manufacturers & Distributors to Maximize Your Time Selling

Presented by Fergal O'Carroll
September 14, 2026
10:30 a.m.

Register

You've experimented with AI. Now it's time to get more out of it.

Whether you're already using AI occasionally or looking to make it a more effective part of your daily sales routine, this practical webinar will show you how to use it smarter—not just more often.

Fergal O'Carroll will guide you step by step through how AI can support every stage of the sales process, from customer discovery and quoting to proposals, follow-up emails and objection handling. You'll learn proven prompts, practical workflows and real-world techniques you can immediately apply to create stronger sales materials, improve customer communications and spend more time selling.

Rather than focusing on integrating AI into your CRM or sales systems, this session is designed to help you get better results from the AI tools you already have. You'll learn how to write better prompts, evaluate AI-generated content and use AI to enhance—not replace—your own expertise and judgment.

Takeaways:

  • Learn how to use AI throughout every stage of the sales process.
  • Receive proven prompts and workflows you can use immediately.
  • Create stronger proposals, follow-up emails and customer communications.
  • Prepare for customer objections and improve sales conversations.
  • Use AI to enhance your expertise and reclaim more time for selling.